15th June 2016, Villa Foksal, Warsaw

ABOUT THE CONFERENCE

„The world of luxury goods has its own unique rules. Brands need to emphasize their prestige, not only through specific advertising, but also a particular setting and distribution channels. Moreover, all this should be done in an unique ambience.”

Wioletta Podgórska, editor in chief Book Of Luxury


Polish Luxury Market Summit is a conference dedicated to the market of luxury goods in Poland. It's the first event of this kind in Poland that will bring together business leaders of the premium sector in Poland and Europe. The issues of managing luxury brands, sales, and marketing activities aimed at increasing their unique value will be adressed during the conference. This is an unique opportunity to learn about global trends in the industry, as well as actions from the local market. It's a perfect place to exchange views and establish new business contacts. The conference is addressed to CEOs, board members, managing directors, heads of marketing and PR, creative directors, brand managers, those responsible for marketing strategies and sales of luxury products and services, as well as private entrepreneurs and investors.

SPEAKERS

 The conference will be one of substance. During the all-day meeting, the analysis and forecasts of the economic situation will be presented and the subject of alternative investments, marketing of luxury goods, customer service, communication and real estate market will be addressed as well. 
An interesting part of the program is a discussion panel with representatives of foreign luxury brands from European cities: Milan, London, Paris. 
The moderators and lecturers of the conference are renowned experts in the field of luxury goods, holding high management positions and having many years of experience in the industry.

Magdalena Jończak

Magdalena Jończak

Partner, Consulting Department, Deloitte

Ms. Jończak’ career has spanned over 20 years in consulting and business. She is a principal in Deloitte Consulting’s Sales, Pricing and Profitability Management, deploying optimization and restructuring projects in Europe and Canada; she is also an expert of Consumer Goods sector. She completed M.A. studies in strategic management and marketing, and psychology, plus several courses and trainings including ones at the Harvard Business School. She holds FCCA and CSCP titles.

Wojciech Jeżowski

Wojciech Jeżowski

CEO and Creative Head Black Rabbit

Wojtek Jeżowski is an award winning film director, producer and entrepreneur. For over 12 years he’s been creating and managing film projects designed for corporate communications and branded entertainment for known multinationals and NGO’s.
His film “There is a city”, about the Warsaw Uprising anniversary became a viral hit in 2012 with 10mln views on YT and hundreds of thousands of shares on facebook. His experience as a creator and as agency executive gives him a unique take on content driven communications.
6 years ago he founded “Black Rabbit” video content agency with offices in Warsaw and Washington D.C. Creating projects with the “Video content that matters” motto in mind gave their work international recognition.
Wojtek has also a strong broadcast background working as Senior Foreign Producer for TVN24 and its sister firm TVN News Agency as well as directing and producing programs for Discovery Channel, Polish National Television, Polsat and TVN.

Karolina Kaim

Karolina Kaim

CEO, Tacit Investment

Karolina is a 20 year real estate veteran. Karolina helped create commercial real estate in Warsaw and has spent several years developing the residential premium luxury market. She has extensive experience in the Polish Hospitality and Leisure sector and is an acknowledged expert on premium real estate. Since December 2014, she has held the position of CEO of Tacit Investment, where she is responsible for strategy and brand development that consistently creates new categories in luxury premium segment projects and executes the best projects of its finest quality. Karolina Kaim spent 15 years building the Platan Group for 15 years where she still stands as the CEO without operational duties.
Between 1991-1999 she worked for Jones LangLaSalle, founding it on the Polish market and participating in its current activity and management.
She graduated from The Architecture Department and has a Post-Master's degree in Real Estate Valuation in Warsaw University of Technology. Karolina is an active member of the Executive Commitee - ULI Urban Land I”n"stitute in Poland as well as the Ambassador of the White Star Foundation.
On a personal note, Karolina is a big fan of horses an active fit lifestyle, and literature. Karolina is mother to the three sons.

Maciej Kossowski

Maciej Kossowski

CEO, Wealth Solutions

Maciej Kossowski is the President and Co-Founder of Wealth Solutions SA, a company offering collectable whiskies and cognacs, works of art and Swiss watches. For about 10 years of its operation, Wealth Solutions has earned a great recognition on the global collectable alcoholic drinks market and has become the leader on the Polish market in management of alternative investment projects. Maciej Kossowski started his professional career on the financial market. Having graduated from the Warsaw School of Economics, he worked for CAIB Group (now Unicredit) and, for six years, for Expander, a company providing financial consulting services, as a market and financial product analyst.

Nina Kowalewska-Motlik

Nina Kowalewska-Motlik

CEO New Communications

She graduated from the Department of Japanese Studies at the University of Warsaw. Her professional career began in 1981 as she started to work as a journalist for the Polish Radio. In 1991, she established and effectively promoted her own publishing house, Harlequin Books, whose successful marketing efforts have been analyzed by Harvard Business School. In 1995, she was appointed as President and CEO at Young & Rubicam Poland, and she performed this function until the end of 2000. She is a recognized expert in branding and national marketing. She holds her seat on the Congress of Women Council. From 2001, she has been fully focused on her own business, New Communications, promoting Poland abroad through different international media. The owner of the Sense Dubai perfumery, offering oriental fragrances She has created her own brand of luxury perfume for Sense Dubai, together with Saedem Al Abbass, an extraordinary perfume creator from Dubai.

Paola Colombari

Paola Colombari

Cultural Manager and Art Director in Design and Art Design.

Paola Colombari, a heir to the oldest antiques dealer dynasty in northern Italy. In 1981 she founded, with her sister Rossella, her first gallery in Turin. Over the following ten years she actively participated in the development of the market for twentieth century furniture, with particular attention to the study and promotion of Architect Carlo Mollino’s work. In 1989, she moved to Milan and founded her first gallery of Art Design. Paola Colombari, an active and eclectic figure, began to experiment with post-modernist tendencies and in 1991 founded the brand “Edizioni Galleria Colombari,” dedicated to the production of furniture, glass and accessories of Art Design in Limited Edition in collaboration with important Italian and international designers such as: Karim Rashid. As of 1990, Paola has actively collaborated with important international galleries and museums around the world. The Gallery participates in Italian and international fairs such as Pavilion of Art & Design London (PAD), Design Days Dubai, MIART Milan Contemporary Art , MIA Photo Fair (MIA), Arte Fiera Bologna.

Thomas.V

Thomas.V

Jewelry Designer from Paris

A cutting-edge, luxury brand, Thomas.V breathes a completely new vision into his jewellery.
Both simple and elegant yet simultaneously enigmatic, the creator has entered into a thought-provoking universe with his work.
Transcending merely abstract forms, Thomas.V seeks to transmit his sensory relationship with the raw materials through his pieces.
Like a true alchemist, he studies and transforms the raw materials. After training as a goldsmith with Les Compagnons du Devoir, Thomas.V graduated from L'Ecole Tané, a traditional school of jewellery in Brittany, and a few years later from L'Ecole du Louvre, one of the best jewellery schools in Europe.
A graduate jeweller and fine jewel setter, he has worked with top French jewellery houses such as Cartier, Boucheron and Van Cleef & Arpels, where he acquired a mastery and sharp ability that is mirrored in his jewellery.
Thomas.V conceptualises, develops and creates all his jewellery by hand in his studio in Paris. His natural ability to fuse these different styles makes him a truly unique artist.

Eliana Medeiros

Eliana Medeiros

CEO, Living the E.xperience

With more than 15 years of experience in the luxury industry. She has a passion for everything that represents excellence. She is a maximizer, who always asks: “How can we make this even better?”
Her purpose in life is to help everybody to be the best version of themselves, and she is fortune to do that every single day of her life, through work at NetJets and pro-bono with entrepreneurs.
She is currently working on launching her website – www.elianamedeiros.com , which will focus on customer experience for entrepreneurs and on finalising her book, which will come out at the beginning of next year.
She is also a certified Executive Coach.

Anna Szubrycht

Anna Szubrycht

Ekspert at Luxurydaily.com and Chic Being Owner

Luxury marketing expert educated in Poland (AE Poznan & SGH) and Denmark (Aalborg University). She began her professional career in 2005 at L’Oreal Poland, where during 9 years she has managed diverse marketing teams and luxury cosmetics brands such as Yves Saint Laurent Beauté, Biotherm, Cacharel, Ralph Lauren. She successfully launched few brands (Viktor & Rolf, Diesel, Clarisonic, Keihl’s) on the polish market and cooperated with local retailers: Sephora, Douglas. In 2011 she was appointed a Marketing Manager & Board Member of L’Oreal Luxury Department. In 2014, she continued her career in the US as Senior Global Marketing Manager at Hourglass Cosmetics, California-based luxury make-up brand. She was responsible for global marketing communication and cooperation with international premium retailers such as Sephora US, Nordstrom, Bergdorf Goodman, Space NK, Barney’s New York, Harrod’s and Net-A-Porter. In 2015, she created her own consultancy Chic Being to share the knowledge with luxury brands from beauty, fashion and lifestyle area. Luxury branding strategies, go-to-market scenarios and modern communication channels is her biggest focus and passion. She regularily comments as an expert for Luxurydaily.com.

Anna Kicińska

Anna Kicińska

Partner, EY Real Estate Leader for CSE Region

Anna Kicińska is a Partner of the EY Real Estate Advisory Group in CSE Region responsible for real estate Transaction Support, Strategic Advisory and Real Estate M&A. She has over nineteen years of real estate experience in valuation, transaction support, sale advisory, market analysis, and corporate real estate management. She is a certified Polish appraiser and a member of The Royal Institution of Chartered Surveyors (MRICS) and Certified Commercial Investment Member (CCIM).

Małgorzata Węgierek

Małgorzata Węgierek

CEO Havas Media Group

Holder of M.A. degree of the Academy of Special Education in Warsaw, and of the diploma of the London Business School and MBA Erasmus University of Rotterdam. Connected with media sector since 1993. Until June 2010 she was the Managing Director of Burda Group; earlier for 14 years she was in the following positions: Media Director, Managing Partner and Managing Director – Board Member in MEC. She joined Havas Media Group in 2010 as the Managing Director, bringing to the market a new media house, namely Arena Media. Małgorzata currently heads the entire structure of Havas Media Group in Poland, which in 2015 was expanded, among others, with LuxHub unit.
LuxHub Polska is a response to dynamically growing potential of local luxury goods sector and the need for a dedicated, integrated structure specialising in marketing communication of premium category brands. Owing to permanent cooperation between branches operating in key markets for the segment – including Milan, London, New York, Madrid and Dubai, besides designing and implementing the communication strategy, LuxHub Polska also provides its partners with access to the most-up-to-date knowledge, global trends and practices.

Joanna Łodygowska

Joanna Łodygowska

Head of communications department, Dr Irena Eris Cosmetic Laboratory

Joanna Łodygowska has many years of experience in PR and marketing. Responsible for communications in Dr Irena Eris Group, including entire communication related to Comité Colbert, and association bringing together 75 most luxury global brand such as: Louis Vuitton, Chanel, Dior, Hotel Ritz, Cartier, with Dr Irena Eris being the only associated Polish brand. She is also responsible for the most prestigious female golf tournament in this part of Europe - Dr Irena Eris Ladies’ Golf Cup, Sense of Beauty magazine, media relations, sponsoring campaigns and events. Multiple nominee in PROTONY, a competition of PR industry, in „Communication person/team in a company or corporation” category. A graduate from the College of Inter-Faculty Individual Humanistic Studies at Warsaw University and from the Management on the market of luxury goods and brands Department at Warsaw School of Economics. She is an expert of the Committee of Advertising Ethics. She was a member of the jury of Grand Video Awards and of the Programme Committee of IAB Forum.

Małgorzata Cecherz-Kowalska

Małgorzata Cecherz-Kowalska

Marketing Director, BMW Group Polska

For 4 years with ‎BMW Group Polska as the Marketing Director responsible for marketing strategies of BMW and MINI brands. In her work she combines business know-how with humanistic approach to propose innovative solutions in the dialogue with premium brand consumers.
The task she set for herself and one she consistently delivers on is to achieve maximum business outcomes accompanied by consistent building of the premium brand image.
A manager with many years of experience in prestigious brand segment. For many years she was developing the portfolio of top-shelf segments of beauty brands in Procter&Gamble and L’Oreal.
A graduate of art history studies at the Catholic University of Lublin and of post-graduate studies at the Management and Organisation EDHEC Lille.

Michał Niemczycki

Michał Niemczycki

CEO, Voda Naturalna

Michał Niemczycki – serial entrepreneur with over 12 years of experience in business. He studied at the School of Theatre, Film & Television in the University of Californa in Los Angeles (UCLA), at the North Carolina School of the Arts (NCSA) School of Filmmaking, and Business Management at Ohio University. Creator of the Voda Naturalna premium beverage brand – Poland’s first premium spring & functional water. Co-founder of Freedee ((New Media Ventures Sp. z o.o) - the largest digital loyalty platform in Poland (with Polkomtel/Grupa Cyfrowy Polsat as Strategic Investor in 2013). Vice Chairman of the Board for New Investments at Curtis Development since 2015 (commercial real estate and electronics manufacturing sector). Member of the BIG DATA: Think BIG CEE Congress Program Board. Creator of the annual special charity auction “Dressing Voda”, which has raised over 600.000 PLN for the TVN Foundation during the last 4 editions of the event. His greatest passion is creating and implementing new concepts and products. He is currently preparing together with the Voda Naturalna team for the world premiere of the new Voda Collagen portfolio (summer 2016).

Rodrigo De La Garza

Rodrigo De La Garza

Designer

Rodrigo De La Garza is a Mexican born designer that made his debut in Poland in 2010. Since then his designs have conquered the market. Rodrigo brings a modern sophistication to the classic suits by having his own fit and adding much needed details which makes his garments unique and everlasting. His designs have been seen from the red carpet in Cannes to the offices in New York.

MEDIA PARTNERS

//plms2016.bookofluxury.com/wp-content/uploads/2016/04/media-partners-1.png

SCHEDULE


The conference agenda is constantly updated. We also encourage you to follow the event fanpage on facebook, which will be constantly updated in regards of possible changes in the schedule.

9:00-10:00 am | Registration of guests

10:00-10:30 am | Speech: Luxury good market in Poland, analyses and forecasts

Magdalena Jończak – Partner, Consulting Department, Deloitte

- Current trends and challenges in the global luxury good market
- Role of advanced technologies in the sales of luxury brands
- Methods of reaching „Millennials” generation consumers

10:35-11:15 am | Speech: Luxury property market in Poland

Anna Kicińska – Partner, Ernst&Young 
Karolina Kaim – President, Tacit Investment

- What is a luxury property – segment’s definition, criteria?
- Is luxury property segment present in Poland; what types of residential property can be found in Poland, how does Poland compare to other countries?
- What is luxury apartment market like in Poland? Specifics, trends and characteristics of Polish luxury apartment market.

11:20 - 11:50 am | Coffee break

11:55 am - 12:25 pm | Speech: Alternative investments

Maciej Kossowski – President, Wealth Solutions

- Do alternative investments differ from financial investments?
- Things one should look out for when building a portfolio made up of this type of assets.
- Can investing be combined with pursuance of own passions?
- What do investment markets look like outside Poland?

12:30 pm - 1:20 pm | Discussion panel: Where does a luxury lifestyle start and where does it end?

Paola Colombari - Milan - Cultural Manager and Art Director in Design and Art Design
Thomas.V - Paris – Jewelry designer
Rodrigo De La Garza - Warsaw - Designer

1:25 - 2:25 pm | Lunch

2:25 - 3:15 pm | Discussion panel: Luxury brand communication

Michał Niemczycki - CEO, Voda Naturalna
Małgorzata Cecherz - Kowalska - Marketing Director, BMW Group Polska
Małgorzata Węgierek – CEO, Havas Media Group
Wojtek Jeżowski - CEO and Creative Head Black Rabbit
Anna Szubrycht – Ekspert at Luxurydaily.com and Chic Being Owner
Joanna Łodygowska - Head of communications department, Dr Irena Eris Cosmetic Laboratory

3:20 - 3:50 pm | Speech: Luxury customer support

Eliana Medeiros - CEO, Living the E.xperience



- Can Customer Experience become a competitive advantage?

- How can a brand be controlled through Customer Experience?
- Supporting „Millennials” generation customers

3:55 - 4:25 pm |Speech: Luxury brand marketing

Nina Kowalewska-Motlik – President, New Communications, Superbrands representative for Poland

- Perceptions of luxury brands
- Reasons underlying loss of the position by luxury brands
- What is luxury for the present-day customers?

4:30 pm - | Cocktail party

A cocktail party will be held after the official conference. Participants will have an opportunity to share their opinions about luxury good market with other conference guests and with the speakers. Everything will be accompanied by unique atmosphere, a glass of exquisite drink and exceptional repast. This is a perfect time to initiate new business contacts or to uphold the existing ones.

5:00 pm- | A concert by Maria Niklińska

Maria Niklinska - an actress, a singer, an author of lyrics, and a composer. Her debut album titled "Maria" is distinguished by characteristic vocal and refreshing, emotional lyrics. The singer builds her own world of music by combining dynamic electro pop with elements of rock, acoustic sounds and retro soul.

7:00 pm - | A private view

Your Art Maison Gallery is an online contemporary art gallery founded by Krystyna and Joanna Polus, collectors and enthusiasts of fine arts. Their interest dates back to the 80’s; they keep a close watch of the phenomena on the Polish art market; also familiar with private, European collections in Madrid, Rome, London and Paris. In the gallery they have now made a home for painting, sculpture, photography and graphics of the artists in whom they believe. While travelling all the time, they promote the names of Polish artists on the international arena and prove that the Polish art is worth investing in.

Bronisław Krzysztof
For many years promoting the Polish school of sculpture in the world. Born in ‘56. Graduated from the Antoni Kenar School of Fine Arts in Zakopane and the Faculty of Sculpture at the Academy of Fine Arts in Warsaw. Involved in sculpting, designing medals, statuettes, functional art and bottles of Sisley perfumes. His artworks can be found in private collections and museums throughout the world. Participating in collective and individual exhibitions in Poland and abroad i.a. in Paris, London, Ravenna, Tokyo and Cologne. In 2016, honoured with the Medal of Merit to Culture - Gloria Artis by the Ministry of Culture and National Heritage.

”SPACE A” is the artist’s first solo exhibition awaited for many years. It is a significant event for the Polish plastic art scene and a unique opportunity to see the sculptures by Bronisław Krzysztof, an outstanding Polish sculptor. The exhibition shall display 12 sculptures made by the artist, including the works from the latest cycle ”You” representing the idea of the human body as a simplified structure.

ACCOMMODATION

To all visitors from outside Warsaw, we recommend accommodation in Rialto Hotel, which offers special terms to gusts of the Polish Luxury Market Summit conference. We also offer assistance in bookings. Please contact us at plms@bookofluxury.com


Information about the hotel can be found at: www.rialto.pl
//www.bookofluxury.com/wp-content/uploads/2016/04/hotel-rialto.jpg

CONTACT

SPONSORSHIP

Marcin Gabrysiak

mg@bookofluxury.com

MARKETING & REGISTRATION

Marketing
plms@bookofluxury.com

PRESS INQUIRIES

Press
press@bookofluxury.com

REQUEST AN INVITATION

Ladies and Gentlemen, registration is closed!

ORGANIZER


The conference is organized by ESSE Media agency specializing in marketing of luxury goods. 

As part of its activities it publishes Book of Luxury series - first Polish guide to luxurious brands and places and owns www.bookofluxury.pl webpage.

Find out more about the agency on www.essemedia.pl 

 

 

//www.bookofluxury.com/wp-content/uploads/2016/04/ESSE_logo_1-kopia.png
//essemedia.kylos.pl/www_plms/wp-content/uploads/2016/04/bez-nazwy.001.jpeg